Nollywood star actress, Rita Dominic, has been unveiled as the brand ambassador of a Canadian luxury hair brand, BK Unique Hair.
The announcement was made at a media launch, which held at Sleek Square, Victoria Island, Lagos State, on Wednesday.
Defending the choice of Rita Dominic as the brand ambassador, the CEO of BK Unique Hair, Blessing Kenneth, said, “ BK Unique Hair chose to collaborate with Rita Dominic because she is a sophisticated brand just like BK Unique Hair which is a luxuriant brand. She is a very phenomenal woman, beautiful, a great actress and she has been able to build a great brand for herself and BK can relate with that.”
She also revealed that the multi-award winning actress would also collaborate with her brand to produce an exclusive luxury human hair collection.
Speaking at the event, Dominic also shed some more light on the details of her new deal.
“The beautiful part of this collaboration is that both the BK Unique team and I will donate proceeds from the sales of this exclusive luxury collection towards cancer research, as well as treatment for cancer patients undergoing treatment.
“The new line of hair is designed for all races which has been marketed in New York, Colombia and Canada. It also boasts of all textures of hair- kinky, silky, straight and wavy.”
The BK Unique brand, which offers a range of authentic human hair extensions and wigs, was also officially launched in Lagos at the same venue.
The event had the likes of Kate Henshaw, Toke Makinwa and Yvonne Vixen Ekwere in attendance.
Dominic’s collection with the BK Unique Hair brand is set to feature a number of her signature hairstyles.