Malam Denja Abdullahi, the President, Association of Nigerian Authors (ANA) says plans are on to rebrand the organisation in order to improve its image.
Abdullahi made this known in an interview with the News Agency of Nigeria (NAN) on Tuesday in Abuja.
“Recently, ANA organised a 3-day intensive strategic planning workshop in Akwanga Local Government Area of Nasarawa State to redefine the association’s strengths and weaknesses.
“This will help the association to tap into the identified opportunities and situate ANA in a better and favourable pedestal to safeguard their rights and interests.’’
NAN reports that ANA had earlier inaugurated a 5-man Strategic Planning Development Committee with the specific responsibility of thinking out “a development model for repositioning the association.”
He said that with the planning, the association would become one of the viable literary organisations in the world.
“Through the identified strengths, weaknesses and opportunities in relation to what is obtainable in the global best practices, we prepare writers on the need to reposition the association’s vision, mission and core values.
“We want an association that is economy-driven, self-sufficient, transparent, and humane in its community service and members welfare-driven.”
He said that the members of the strategic planning committee were drawn from the several strata of the association based on their pedigrees and commitment towards building the association.
“Strategic planning is not a one-off thing, it involves a process.
“The committee has two past presidents, two current chairmen of state chapters and other members that have at one time or the other held key positions in the life of the association.’’
According to Abdullahi, the association will soon organise workshops with the aim of choosing from ANA’s strategic options to plan its programmes towards realising the potential and opportunities it had.
“We are starting with strategic plans to leave an enduring legacy and by so doing, the association will take its pride of place. (NAN)